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Saturday, October 23, 2010

Oct. 23 - I , Product

Dear Friends,

http://www.boingboing.net/2010/10/20/jacques-vallees-stat.html?ref=nf

Be Well.

David


Jacques Vallee's Stating The Obvious: I, Product

Jacques Vallee is a computer scientist, partner in a venture capital firm, and author of more than 20 books, including Passport to Magonia: From Folklore to Flying Saucers, The Network Revolution, and, with Chris Aubeck, Wonders in the Sky.

 Photos Uncategorized 2008 02 21 Barcode 2 You may think of yourself as a user of Google, Facebook or Amazon, but you are actually their product.

Sure, Google will provide you with search results, but they are not in the search business; they are in the advertising business. Their profits come from marketing firms that buy your behavior.

Similarly, Amazon is not in the book business, although they will send you the books you've ordered. They are in the personal information business.

The assets of modern web-based companies are the intimate profiles of those who "use" them, like you and me. Time to forget the nice pronouncements like "Do no evil" that accompany the wholesale destruction of privacy now taking place on the web, or rather within the walled gardens that companies like Facebook, Google and Apple are erecting around us on the web. Compared to them, the Chinese censors re-inventing their Great Wall are a bunch of sissies.

Any smart CEO would kill to have a product like you that doesn't cost anything and keeps renewing itself indefinitely so it can be sold and resold and resold to many different customers.

Well, who cares? Look at what we've gained: We now have access to unprecedented new riches. Movies and songs by the thousands; new "friends" by the hundreds; timely pieces of data by the millions. Our lives have become richer, more intelligent, more interesting.

The world moves on. You may have had privacy rights as a customer or a user but what makes you think you should retain those rights now that you're just a product?

The privacy we once thought was so vital: where we live, who we vote for, what we eat, what God we believe in, who we go to bed with, turns out to have been a myth, an unimportant detail in our lives. Whoever wrote the Constitution in an effort to protect it (a fact now disputed by some legal experts) was sorely out to touch with technology and ignorant of life's true values.

Or was he?

What does it mean to live in a world where the behavior of an entire population can be accurately mapped from minute to minute? A world where Procter & Gamble knows exactly what kind of toothpaste I use (and when I can be expected to run out) but also a world where government planners and politicians can subscribe to data flows from datamining experts to engineer finely-tuned programs of mass manipulation? A world where whole new social, political or religious "memes" can be injected into the culture to mold it into new forms?

People used to be up in arms when local authorities put fluoride into the water supply to strengthen kids' teeth but very few object to intelligence agencies experimenting with massive social engineering intrusions into the flow of ideas on social networks.

On a personal basis, do we really want our lives to be conditioned by an information environment that seems to expand to infinity but actually closes in around us? It closes in because we can only buy songs and "apps" from the censored files of iTunes; because all our relationships with the people we love or engage in business have been posted online for our convenience; because the very smart phone we now carry everywhere is busy filing ads filtered by sophisticated agencies to reflect our tastes; because our bank has shared our financial data with all its "affiliates:" thousands of insurance, real estate, brokerage and media firms. Like good magicians, they have mastered the art of misdirection.

Have you ever tried to "opt out" of that system to find out what lies beyond its boundaries?

In this new world our illusion of freedom is intact but our privacy has been sold out from under us. My phone is already reporting my position to its masters and to anyone who buys the information from them. It will soon "augment my reality" by leading me to restaurants matching my tastes at attractively discounted prices--restaurants where I will meet my "friends" to discuss the ideas we all believe in. How reassuring! How warm and cuddly! How convenient! Everybody knows where you are and what you're thinking about.

I tweet, therefore I am.

Uncertainty has been mastered, volatility reduced, complexity minimized. Isn't that a benefit of advanced technology? Isn't that what business should be all about? Forget 1984 and Brave New World. The men who wrote those books were dangerously naïve and not as prescient as we once believed. Instead of Big Brother looking after us, we're immersed in a dizzily delightful system that cares so much about us that it anticipates our every pleasure, like a giant planetary-class Vegas, an immense, inexhaustible Disney World. All we have to do is to preserve the illusion that we, "the users," have the power: in that ignorance, we can live happily ever after.

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SUBTITLES IN ENGLISH, ESPAÑOL, PORTUGUÊS

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MUFON

How to Digitally Record/Video a UFO sighting:


Como registar digitalmente ou gravar um vídeo de um avistamento de um UFO:




Stabilize the camera on a tripod. If there is no tripod, then set it on top of a stable, flat surface. If that is not possible lean against a wall to stabilize your body and prevent the camera from filming in a shaky, unsteady manner.

Estabilize a camera com um tripé. Se não tiver um tripé, então coloque-a em cima de uma superfície estável. Se não for possível, então encoste-se a uma parede para estabilizar o corpo e evitar que a camera registe de maneira tremida e instável.

Provide visual reference points for comparison. This includes the horizon, treetops, lampposts, houses, and geographical landmarks (i.e., Horsetooth Reservoir, Mt. Adams, etc.) Provide this in the video whenever is appropriate and doesn’t detract from what your focus is, the UFO.

Forneça pontos visuais de referência para comparação. Isso inclui o horizonte, cimo das árvores, postes de iluminação, pontos de referência geográficos (como o Reservatório de Horsetooth, Mone Adams, etc) Forneça esses pontos no vídeo sempre que for apropriado e não se distraia do que é o seu foco, o UFO/a Nave.

Narrate your videotape. Provide details of the date, time, location, and direction (N,S,E,W) you are looking in. Provide your observations on the weather, including approximate temperature, windspeed, any visible cloud cover or noticeable weather anomalies or events. Narrate on the shape, size, color, movements, approximate altitude of the UFO, etc and what it appears to be doing. Also include any unusual physical, psychological or emotional sensations you might have. Narrate any visual reference points on camera so they correlate with what the viewer will see, and thereby will be better able to understand.

Faça a narração do vídeo. Forneça pormenores sobre a data, hora, local e direcção (Norte, Sul, Este, Oeste) que está a observar. Faça observações sobre as condições atmosféricas, incluindo a temperatura aproximada, velocidade do vento, quantidade de nuvens, anomalias ou acontecimentos meteorológicos evidentes. Descreva a forma, o tamanho, a cor, os movimentos, a altitude aproximada onde se encontra o UFO/nave, etc e o que aparenta estar a fazer. Inclua também quaisquer aspectos pouco habituais de sensações físicas, psicológicas ou emocionais que possa ter. Faça a narração de todos os pontos de referência visual que o espectador irá ver e que, deste modo, será capaz de compreender melhor.

Be persistent and consistent. Return to the scene to videotape and record at this same location. If you have been successful once, the UFO sightings may be occurring in this region regularly, perhaps for specific reasons unknown, and you may be successful again. You may also wish to return to the same location at a different time of day (daylight hours) for better orientation and reference. Film just a minute or two under “normal” circumstances for comparison. Write down what you remember immediately after. As soon as you are done recording the experience/event, immediately write down your impressions, memories, thoughts, emotions, etc. so it is on the record in writing. If there were other witnesses, have them independently record their own impressions, thoughts, etc. Include in this exercise any drawings, sketches, or diagrams. Make sure you date and sign your documentation.

Seja persistente e não contraditório. Volte ao local da cena e registe o mesmo local. Se foi bem sucedido uma vez, pode ser que nessa região ocorram avistamentos de UFOs/naves com regularidade, talvez por razões específicas desconhecidas, e talvez possa ser novamente bem sucedido. Pode também desejar voltar ao mesmo lugar a horas diferentes do dia (durante as horas de luz)para ter uma orientação e referência melhor. Filme apenas um ,inuto ou dois em circunstâncias “normais” para ter um termo de comparação. Escreva tudo o que viu imediatamente após o acontecimento. Logo após ter feito o registo da experiência/acontecimento, escreva imediatamente as impressões, memórias, pensamentos, emoções, etc para que fiquem registadas por escrito. Se houver outras testemunhas, peça-lhes para registar independentemente as suas próprias impressões, pensamentos, etc. Inclua quaisquer desenhos, esbolos, diagramas. Certifique-se que data e assina o seu documento/testemunho.

Always be prepared. Have a digital camera or better yet a video camera with you, charged and ready to go, at all times. Make sure you know how to use your camera (and your cell phone video/photo camera) quickly and properly. These events can occur suddenly, unexpectedly, and often quite randomly, so you will need to be prepared.

Esteja sempre preparado, Tenha sempre uma camera digital, melhor ainda, uma camera vídeo consigo, carregada e pronta a usar sempre que necessário. Certifique-se que sabe como lidar com a sua camera (ou com o seu celular/camera fotográfica) rápida e adequadamente. Esses acontecimentos podem acontecer súbita e inesperadamente e, por vezes, acidentalmente, por isso, necessita estar preparado.

Look up. Be prepared. Report. Share.

Olhe para cima, Esteja preparado, Relate, Partilhe.

MUFON.COM

ESOTERIC



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