Saturday, October 17, 2009

Oct.17 - Machines Designed to Change Humans‏

Dear Friends,

Paste the link to read the article.

http://captology.stanford.edu/index.html

Love and Light.

David

Machines Designed to Change Humans

The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.

Yes, this can be a scary topic: machines designed to influence human beliefs and behaviors. But there's good news. We believe that much like human persuaders, persuasive technologies can bring about positive changes in many domains, including health, business, safety, and education. We also believe that new advances in technology can help promote world peace in 30 years. With such positive ends in mind, we are creating a body of expertise in the design, theory, and analysis of persuasive technologies, an area called “captology.”

By arriving at this page, you've reached the main website for our research lab, directed by Dr. BJ Fogg. On this site you'll find an overview of captology, learn about examples, have access to captology resources, and be invited to receive our lab's free newsletter. We also share some insights in our blog, Captology Notebook.

If you want to watch persuasive technology in action, go to Captology TV. This site has dozens of short videos showing how companies use the web today to influence people's thoughts and behaviors.

An overview of captology

Captology is the intersection of computers and persuasion

Captology is the study of computers as persuasive technologies. This includes the design, research, and analysis of interactive computing products created for the purpose of changing people's attitudes or behaviors.

As the graphic shows, captology describes the area where computing technology and persuasion overlap.

This area continues to grow quickly. Each week more computing products, including websites, are designed to change what people think and do. We expect this trend to continue, especially as mobile phones become more capable of running software from third parties and the Internet.

Captology is global

Beginning at Stanford in the 1990s, the study of persuasive technology is now a global area of research and design. In the early days, we were doing research, conducting classes, and organizing events at Stanford. But we did not organize the first global conference. We appreciate our colleagues at the Eindhoven University of Technology for organizing this in 2006: First International Conference on Persuasive Technology for Human Well-Being. Since then, the conference has been an annual event, bringing together researchers and practitioners from around the world:

Stanford University hosted the 2007 International Conference on Persuasive Technology.

Oulu University and Aalborg University hosted the 2008 International Conference on Persuasive Technology.

Claremont College will host the 2009 International Conference on Persuasive Technology.

Learn more about persuasive technology

People often ask how they can learn more about captology. First of all, read the material on this website. After that, check out some of the items below:

Persuasive Technology: Using Computers to Change What We Think and Do image

Read the book Persuasive Technology: Using Computers to Change What We Think and Do.

Read the book Mobile Persuasion, mentioned previously.

See the website of BJ Fogg, who is our lab's founder and director.

You'll also find more of our lab's work at another website, which specializes in Web credibility. At our credibility site you'll learn what leads people to trust — or not trust — what they find online. This includes our 10 Credibility Guidelines for enhancing online trust and a report on a large web credibility study, done in collaboration with Consumers Union.

You can also learn about captology by reading our older topic papers on an archived version of our lab's website. Warning: The link above will take you to an old site. Some of these papers are still insightful, but please understand that some content is out of date.

Contact us

If you need more information, contact Dr. BJ Fogg. Our team tries to be as helpful as our time allows.

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MUFON

How to Digitally Record/Video a UFO sighting:

Como registar digitalmente ou gravar um vídeo de um avistamento de um UFO:

Stabilize the camera on a tripod. If there is no tripod, then set it on top of a stable, flat surface. If that is not possible lean against a wall to stabilize your body and prevent the camera from filming in a shaky, unsteady manner.

Estabilize a camera com um tripé. Se não tiver um tripé, então coloque-a em cima de uma superfície estável. Se não for possível, então encoste-se a uma parede para estabilizar o corpo e evitar que a camera registe de maneira tremida e instável.

Provide visual reference points for comparison. This includes the horizon, treetops, lampposts, houses, and geographical landmarks (i.e., Horsetooth Reservoir, Mt. Adams, etc.) Provide this in the video whenever is appropriate and doesn’t detract from what your focus is, the UFO.

Forneça pontos visuais de referência para comparação. Isso inclui o horizonte, cimo das árvores, postes de iluminação, pontos de referência geográficos (como o Reservatório de Horsetooth, Mone Adams, etc) Forneça esses pontos no vídeo sempre que for apropriado e não se distraia do que é o seu foco, o UFO/a Nave.

Narrate your videotape. Provide details of the date, time, location, and direction (N,S,E,W) you are looking in. Provide your observations on the weather, including approximate temperature, windspeed, any visible cloud cover or noticeable weather anomalies or events. Narrate on the shape, size, color, movements, approximate altitude of the UFO, etc and what it appears to be doing. Also include any unusual physical, psychological or emotional sensations you might have. Narrate any visual reference points on camera so they correlate with what the viewer will see, and thereby will be better able to understand.

Faça a narração do vídeo. Forneça pormenores sobre a data, hora, local e direcção (Norte, Sul, Este, Oeste) que está a observar. Faça observações sobre as condições atmosféricas, incluindo a temperatura aproximada, velocidade do vento, quantidade de nuvens, anomalias ou acontecimentos meteorológicos evidentes. Descreva a forma, o tamanho, a cor, os movimentos, a altitude aproximada onde se encontra o UFO/nave, etc e o que aparenta estar a fazer. Inclua também quaisquer aspectos pouco habituais de sensações físicas, psicológicas ou emocionais que possa ter. Faça a narração de todos os pontos de referência visual que o espectador irá ver e que, deste modo, será capaz de compreender melhor.

Be persistent and consistent. Return to the scene to videotape and record at this same location. If you have been successful once, the UFO sightings may be occurring in this region regularly, perhaps for specific reasons unknown, and you may be successful again. You may also wish to return to the same location at a different time of day (daylight hours) for better orientation and reference. Film just a minute or two under “normal” circumstances for comparison. Write down what you remember immediately after. As soon as you are done recording the experience/event, immediately write down your impressions, memories, thoughts, emotions, etc. so it is on the record in writing. If there were other witnesses, have them independently record their own impressions, thoughts, etc. Include in this exercise any drawings, sketches, or diagrams. Make sure you date and sign your documentation.

Seja persistente e não contraditório. Volte ao local da cena e registe o mesmo local. Se foi bem sucedido uma vez, pode ser que nessa região ocorram avistamentos de UFOs/naves com regularidade, talvez por razões específicas desconhecidas, e talvez possa ser novamente bem sucedido. Pode também desejar voltar ao mesmo lugar a horas diferentes do dia (durante as horas de luz)para ter uma orientação e referência melhor. Filme apenas um ,inuto ou dois em circunstâncias “normais” para ter um termo de comparação. Escreva tudo o que viu imediatamente após o acontecimento. Logo após ter feito o registo da experiência/acontecimento, escreva imediatamente as impressões, memórias, pensamentos, emoções, etc para que fiquem registadas por escrito. Se houver outras testemunhas, peça-lhes para registar independentemente as suas próprias impressões, pensamentos, etc. Inclua quaisquer desenhos, esbolos, diagramas. Certifique-se que data e assina o seu documento/testemunho.

Always be prepared. Have a digital camera or better yet a video camera with you, charged and ready to go, at all times. Make sure you know how to use your camera (and your cell phone video/photo camera) quickly and properly. These events can occur suddenly, unexpectedly, and often quite randomly, so you will need to be prepared.

Esteja sempre preparado, Tenha sempre uma camera digital, melhor ainda, uma camera vídeo consigo, carregada e pronta a usar sempre que necessário. Certifique-se que sabe como lidar com a sua camera (ou com o seu celular/camera fotográfica) rápida e adequadamente. Esses acontecimentos podem acontecer súbita e inesperadamente e, por vezes, acidentalmente, por isso, necessita estar preparado.

Look up. Be prepared. Report. Share.

Olhe para cima, Esteja preparado, Relate, Partilhe.

MUFON.COM